5 Reasons Why You Need a Mobile Marketing Plan

Mobile marketing is all the rage these days and this may cause you to wonder why that is. Basically speaking, mobile marketing is promotional material created exclusively for users of handheld devices like smartphones. Mobile users are slightly distinct from web users as they consume differently, and are also exposed to advertising differently than web users. Companies usually include mobile marketing as an extension of the overall promotional strategy. So, would your company need a mobile marketing plan? Absolutely yes, and find out why in the below list.

1.      Mobile Usage is Rapidly on the Rise

Smartphone, tablet and other handheld device usage is increasing at an unprecedented rate, and does not look like it’s coming down anytime soon. Currently, there are nearly 3.5 billion unique mobile users. By the end of 2015, there were almost 5 billion connected devices worldwide. These numbers are not going to come down in the next two decades at least.

That’s probably why you might have seen countless advertisements for “android developer Australia” recently. The point is, if you are not marketing for mobile, then you are making yourself invisible to a vast pool of users.

2.      Because Your Competition is doing so

That’s right. Even if you are hesitant about investing in mobile marketing, don’t assume that your competitors will be equally reluctant. More and more companies are investing in designing phone apps, mobile advertisements, videos, and other promotional material to attract smartphone and tablet users. As they say, the early bird gets the worm. If you wait to market for mobile, your rivals will have a huge advantage, by the time you finally do.

3.      Mobile Creates the Closest Bonds between Customers and Brands

There are no other electronic devices as personal as a smartphone or a tablet. There are two things modern consumers don’t leave the house without—keys and their phone. There’s also only one device from which you can reach customers at home or work, and throughout the day or night—their trusted smartphones. People live glued to their phones and tablets, giving businesses many opportunities to reach consumers anytime they want. This is obviously a marketed improvement from the limited reach of television ads or pay-per-click ads.

4.      Mobile Marketing is Cost Effective

Marketing for mobile is surprisingly cost-effective compared to the vast audience your brand can reach. For example, you can make a one-time investment in an app and reap benefits for years to come. Mobile marketing is far more affordable than traditional forms of advertising, and is on comparatively cheap grounds with online advertising. Essentially, you can get amazing returns for your investment with mobile marketing.

5.      Mobile Marketing has High Exposure Rates

If you have an e-newsletter, do you know how many people read it? Even if you have a Google ad, only a slight percentage of people in your target audience will be exposed to the ad. Mobile marketing, in comparison, has astonishingly high exposure rates. For example, if you send a text message, it’s likely to be read 95 per cent of the time. Obviously, mobile marketing blows all other forms of advertising out of the water in this regard.

So, heed the above reasons carefully, and start investing in a mobile marketing strategy today. Your business will certainly need it, and you will not be disappointed by the results.