Conventional schooling is not for everyone. Some parents may wish to home school their children. Home schooling is a preference, and is sometimes also a need. If parents have jobs that require travelling constantly, it makes sense to home school children rather than keep enrolling them at a normal school. Some children may also prefer to learn at home, especially is the school environment is rather unpleasant.

Whatever your reasons may be as a parent, there are several items you will need to home school your children. Remember, when you home school your kids, their education is in your hands. Therefore, it’s important to do your research and be prepared accordingly. So, if you have already decided to home school your children, make sure you have the following:

Classroom Items

Depending on your children’s age, you will need certain items to create a classroom-like atmosphere at home. For example, shop around for bargain prices on expensive items like interactive whiteboards Sydney. These things are extremely useful for a home school, especially with children under 12 years. Older kids may also find them useful. For small children, have items like crayons, glue, scissors, and educational toys at hand. Research the kind of items regular schools use to teach children. You should have at least some of those items available at home for kids to use.

Time

You can’t buy it, but you will need it to run a home school. Your children will need to be at the home school during certain times of the day. If your children are small, home school time can be about two or three hours. However, older children will have to be at the home school for 6 to 8 hours, just like at a regular school. They will also have more material to master in preparation for standardized exams. Kids do not like going to school, even at home. So, as a parent, you must have free time to make them used to the time table that a school requires. This kind of structure is important to your child’s development. Teach your children to follow a schedule when they are very young. Then, when the kids are older, they can easily transition into a more demanding schedule.

A Dedicated Space

Ideally, you should have a separate room in the house for the at-home school. If you absolutely do not have an extra room, use an area like a living room or a bed room and partition it to make space for the school.  The dining table is not the ideal place for kids to start learning. As mentioned before, children need structure. The home school needs to be a well-organized and dedicated space. If you have the children studying at the dinner table today and the coffee table tomorrow, it indicates a lack of care. Your children might not take home school seriously if you are careless about it. So, design a real classroom at home, so your children have a stable space to learn. So think like you building a business.

Do not hesitate to spend some money on designing the home school. It’s mostly a one-time investment that you can benefit from for years to come. Also, if you don’t have time to spend with kids during their home school time, hire extra help. Your children must be supervised during their school time. Try to make learning fun as well as educational for your children.

The modern business owner understands the need to maintain a strong SEO strategy in the face of fierce competition; however, doing so can be easier said than done. With so many moving pieces when it comes to organic search, from content creation to backlinks and beyond, the mere idea of ramping up your SEO strategies can quickly become a headache.

While most marketers have the principles of SEO under control, there are a few overlooked tactics that can easily beef up any ailing search strategy. Whether you’re looking to dominate your competitors in Google or simply improve your click-through rate, consider addressing these overlooked aspects of Internet Marketing.

Home Page Optimization

Bounce rate is often overlooked by marketers who don’t want to acknowledge the weaknesses of their site. However, bounce rate can indicate red flags such as a sloppy site design, irrelevant or unremarkable content, or poor site architecture. Users shouldn’t be dropping like flies as soon as they reach your site; therefore, it’s crucial that you figure out what’s wrong sooner rather than later.

Keep in mind that your home page is not only the first impression of your business to your users, but also to search engines. Likewise, you need to include appropriate content and imagery that will keep users on the page. While there is no one-size-fits-all solution to optimizing your landing page, ensure that your landing page…

• Features language and keywords relevant to your business and industry to signal that visitors are in the right place
• Establishes a welcome tone through its design, imagery and content
• Isn’t overly “sales-y” and invites users to browse rather than feel forced to buy

While you can easily start wasting time if you obsess too much over SEO, if there’s one area of your site to fine-tune, it’s the home page.

Giving Your Content a Purpose

Content marketing can be search engine gold for small businesses; however, many SMBs fail to make the most of their content strategies as they write blog after blog with no end-game. As crafting content can be a time-consuming and tedious process, it’s important to ensure that each piece you write has a corresponding purpose in mind.

If you’re crafting content for SEO purposes, for example, make sure that you’re carefully researched your keywords and follow a formula of keyword density that doesn’t signal itself as spam in the eyes of your readers. Furthermore, ensure that you include an appropriate call-to-action in each post, whether it’s for a user to click a link, download a software or perhaps even purchase a product.

Additionally, keep track of your content (and images used within your content) so that ideas may be repurposed or recycled in the future. Whether you’re using an Excel spreadsheet or a virtual data room such as Firmex, organization amongst your content creation team is incredibly important.

From five-word headlines to 10,000-word guides, each piece of content you write can be incredibly powerful to users looking to educate themselves. In short, make each word count.

Link-building

The passive “if you build it, they will come” approach to SEO is long gone. Unfortunately, many SMBs still fail to make the most of their web-presence as they lack an active link-building strategy.

Building backlinks signals to Google that you’re website is worth visiting. If you’ve gone through the blood, sweat and tears of building a sleek site with content worth sharing, you’re shooting yourself in the foot if you aren’t actively trying to build new links.

Link-building doesn’t have to be rocket science: in fact, it can be as simple as…

• Sharing your latest posts via the social network and optimizing them accordingly (for example, what works on Pinterest may not work on Facebook or LinkedIn)
• Reaching out to blogs within your niche and offering a guest post, which can result in huge exposure and link-juice for your own site
• Establish yourself on niche forums and sites such as Reddit which allow user-submitted content and encourage posting relevant links back to your own site

The more links you build, the more valuable your site is in the eyes of Google and new visitors.
Your business and its site simply can’t afford to sleep on SEO. If your strategy feels stagnant, consider breathing new

When starting a business, there are many different decisions which you must make in order to ensure that the company runs smoothly from the very beginning. In today’s digital age, a business website is absolutely essential for organisations of all sizes, right from the get-go. With more and more customers shopping online and using the internet to find local businesses in their area, you can benefit from having a business website regardless of whether you’re looking to develop your business into a large, global company or simply set up a shop on your local high street. In order to run an effective business website, it’s important that you choose the right web host. We’ve put together a list of top tips to ensure that you pick the best web hosting provider for your needs.

Cost

When it comes to choosing the best web hosting service, cost is of course a hugely important factor. However, don’t be fooled into thinking that choosing the cheapest web hosting provider is always going to work out well for you. Whilst some web hosting services come at just a few pounds a month or even for free, these tend to be very limited when it comes to services and benefits, and can often result in your website being slow, inaccessible or a victim of far too much down time. Because of this, you should instead look for the most cost effective option. Rather than trying to find the hosting service which costs the least, look for one which offers the most for the lowest price.

Customer Service

When choosing a web host, it’s vital to make sure that they will provide the level of service and support that you need. If you are new to having a business website and don’t have a lot of knowledge or skill when it comes to fixing websites and other hosting problems, a host which offers round-the-clock support is absolutely essential. Website downtime and inaccessibility can be hugely damaging to your business, especially if you make a profit from the products or services that you sell online. Along with that, website problems can also damage your reputation, so it’s vital that you choose a web host who you can contact at any time to ensure that any issues are dealt with as quickly as possible.

Type of Hosting

Last but not least, it’s crucial to consider the type of hosting that your business website needs. For example, if you’re setting up a small website for a local store, shared hosting might be the best option for you as you will not need a lot of server space. However, if you’re looking to start a business which has big development and growth plans for the future, consider cloud hosting plans, which can expand as your business does. Virtual Private Network (VPN) hosting is also a good idea for those who want to expand and develop their company in the future.

The web hosting service that you choose for your business site is more important than you think!

There are challenges that arise during a merger. Whether the two companies are of equal size or if a large company is acquiring their smaller competitor, they will face difficulties while trying to unite their business processes, cultures, and technologies. IT professionals can use a merger and acquisition as an opportunity to expand the company’s services and products. However, it can be difficult for an IT professional to share their resources with strangers. During mergers, IT managers must often deal with issues ranging from employee culture clashes to integrating poorly developed systems.Fortunately, with proactive management and effective planning, these issues can be easily resolved. Here are six suggestions IT leaders can use to manage their teams, new and old, during a merger or acquisition.

1. Keep Quiet

During a merger or acquisition, it’s common for rumours to spread amongst employees. However, the IT leader should not disclose any information they have about the deal. This information can unnecessarily alarm staff members. Staff members often get general information about the status of a merger or acquisition, but they only get involved in the planning phase when the merger is actually complete.

2. Take Inventory

After the merger or acquisition is complete, the IT leader must take inventory of all systems and technologies that exist in both companies. Merger Technology suggests pulling IT professionals from both groups together to compare the technologies in use. For example, after the July merger of Sanford Health and Bismarck’s Medcenter One, the IT directors met on a weekly basis to compare the systems and technologies used in both corporations, in order to create a plan as to how these systems can be integrated. 

3. Consider All Your Options

After a merger or acquisition, IT professionals should be looking for ways to integrate systems. Sometimes, this means considering work around solutions. For example, Sanford Health used Microsoft Exchange 2010 for e-mail. The Bismarck, ND location used Exchange 2003. Instead of eliminating one of the e-mail systems altogether, devise a workaround solution. Because there were a flurry of e-mails going back and forth between these two systems, some choose to encrypt the company e-mails, as if they used one internal system.

4. Be Patient

There will be many sources of conflict when reshaping companies. Combining company cultures is one of the most challenging parts of mergers and acquisitions. IT leaders need to recognize that there are two different cultures a play. Then, they need to determine the best way to bring those cultures together. This process takes time and rushing it will only lead to employee dissatisfaction.

5. Stress the Positive

Most IT professionals recognize that in the wake of a merger or acquisition, attrition rates are high. During this time, many changes are taking place within the organizations. Those who considered leaving the organization may decide to take this opportunity to find work elsewhere. The IT leader needs to emphasize the positive aspects of the merger and acquisition for IT professionals, instead of expressing negativity about the systems and services being integrated. Sanford’s merger with Meritcare increased the existing 100-person IT team by adding 100 new IT professionals. A merger or acquisition may present opportunities for new positions, for current employees. 

6. Be Willing to Let Go

Even though the one of the IT leader’s responsibilities is to convince employees to embrace change and new technology, it is often the IT leader who is most resistant. It’s easy to get tied to your technology. During a merger or acquisition it’s important to recognize that in order to achieve the goals of the new company, some things need to be given up. The way things were done in the past, may not work for the new company, in the future. And, although a system may work in one organization, someone else may have a system that may work better for the new organization.

Buying trends have been changing over time. This has been necessitated by the turn of events as we move to new and better technology. The modern buying trends have revolutionized the face of the marketing industry. The emerging trends in 2016 are as a result of the evolving mobile industry which is upgrading from time to time. Most of the online buying platforms are making use of mobile money. There are new trends coming up every day, some of which are an upgrade of what has been there since the very first days. They include the upgrading of the PayPal, the use of Mesa in African countries such as Kenya and the use of EMV cards.

The online buying is one trend that is edging out the physical buying. Retailers have provided various online avenues through which their customers can order for and buy goods. The new buying methods come with a sense of security and it’s the main reason unto why they are absorbed so fast in the market. For example, PayPal recently launched a new chipped card reader which is compatible with various OS such as android pay, Samsung pay and apple pay. This chip secures your card and hence the monies saved in your account. There are even some cases where buyers earn points and loyalties whenever they buy things and pay via the cards. As the points continue to increase, they reach to certain levels whereby you can redeem the points and purchase goods.

The use of EMV chip cards is a new trend in the retail industry. EMV is a globally accepted chipped card that is used as a form debiting or crediting payments. It is more less the same as the smart cards such as the master card, the visa and the Europay which have been in existence for a number of years now. This card contains a microprocessor chipped card that has enhanced security in a very fantastic way. Another up to date trend is the augmated reality app which is yet to be made available to the general public. It is projected to gain popularity in a timeframe of about twelve to eighteen months or there about. This is an app that offers consumers a rich content and an excellent guide into satisfying consumer needs. It is an app that will give you all the information including the process of manufacture and the benefits of consuming a particular product. It will make it easier for the buyers to make a comparison between items even before making a decision to buy.

The use of shopping apps on mobile phones is growing at a very fast rate. Various applications such as the snap chat, what Sapp, Facebook, telegram and others have made buying quite easier and retail platforms becoming readily available for the online buyers. It turns out that e-commerce is becoming a gigantic pillar in various economies. From some research done, it has shown that the usage of shopping apps grow at a faster rate than other category of apps.

It is clearly evident that the retail market is being transformed into a digital platform. The use of technology to come up with such apps which enable online buying is make it easier for buyers and sellers to easily engage each other without much of physical contacts. With time, this might become the order of the day whereby the online marketing will almost edge out the physical marketing completely.

The use of smart cards is also making it easier for buyers since they don’t have to carry dozens of cash as they walk around. This improves the security bit and at the end of the day, the customers feel more secure. For more on the future of e=commerce, Apps. and SEO Services go to Industry Army Marketing for their blog that tells all about these topics.

Mobile marketing is all the rage these days and this may cause you to wonder why that is. Basically speaking, mobile marketing is promotional material created exclusively for users of handheld devices like smartphones. Mobile users are slightly distinct from web users as they consume differently, and are also exposed to advertising differently than web users. Companies usually include mobile marketing as an extension of the overall promotional strategy. So, would your company need a mobile marketing plan? Absolutely yes, and find out why in the below list.

1.      Mobile Usage is Rapidly on the Rise

Smartphone, tablet and other handheld device usage is increasing at an unprecedented rate, and does not look like it’s coming down anytime soon. Currently, there are nearly 3.5 billion unique mobile users. By the end of 2015, there were almost 5 billion connected devices worldwide. These numbers are not going to come down in the next two decades at least.

That’s probably why you might have seen countless advertisements for “android developer Australia” recently. The point is, if you are not marketing for mobile, then you are making yourself invisible to a vast pool of users.

2.      Because Your Competition is doing so

That’s right. Even if you are hesitant about investing in mobile marketing, don’t assume that your competitors will be equally reluctant. More and more companies are investing in designing phone apps, mobile advertisements, videos, and other promotional material to attract smartphone and tablet users. As they say, the early bird gets the worm. If you wait to market for mobile, your rivals will have a huge advantage, by the time you finally do.

3.      Mobile Creates the Closest Bonds between Customers and Brands

There are no other electronic devices as personal as a smartphone or a tablet. There are two things modern consumers don’t leave the house without—keys and their phone. There’s also only one device from which you can reach customers at home or work, and throughout the day or night—their trusted smartphones. People live glued to their phones and tablets, giving businesses many opportunities to reach consumers anytime they want. This is obviously a marketed improvement from the limited reach of television ads or pay-per-click ads.

4.      Mobile Marketing is Cost Effective

Marketing for mobile is surprisingly cost-effective compared to the vast audience your brand can reach. For example, you can make a one-time investment in an app and reap benefits for years to come. Mobile marketing is far more affordable than traditional forms of advertising, and is on comparatively cheap grounds with online advertising. Essentially, you can get amazing returns for your investment with mobile marketing.

5.      Mobile Marketing has High Exposure Rates

If you have an e-newsletter, do you know how many people read it? Even if you have a Google ad, only a slight percentage of people in your target audience will be exposed to the ad. Mobile marketing, in comparison, has astonishingly high exposure rates. For example, if you send a text message, it’s likely to be read 95 per cent of the time. Obviously, mobile marketing blows all other forms of advertising out of the water in this regard.

So, heed the above reasons carefully, and start investing in a mobile marketing strategy today. Your business will certainly need it, and you will not be disappointed by the results.

Summer is not far off now, and in many businesses, this can herald a slow season. You may have a smaller workforce than usual as people take their summer breaks, or may find that your clients, customers or partners have slowed down for similar reasons. Other than in businesses that actually become busier for seasonal reasons, the period when children are on their summer holidays is usually the quietest outside of Christmas. Of course, this can present some good opportunities to do all the things you want to do to improve your business, but don’t have time for during the normal running of things. Looking at your strategies can be one thing to do, but this is also the best time to implement any new IT or roll out any IT upgrades without interfering too much with ongoing work.

If you are thinking of using the July and August period in this way, then here are three IT improvements you could consider:

Add a Supplier Portal

Businesses who do a lot of B2B work can become much more streamlined, have better relationships with key suppliers, and perform better if they introduce convenient ways for their suppliers to do their most common tasks with the business. A supplier web portal makes this easy, and can be a great change to make over the summer because not only will this be a quiet time for you to implement it, your suppliers will likely also be experiencing a quiet time when being introduced to a new, better way to work with you will be welcome. Seek out a good SAP supplier portal company and you can easily get your portal up and running during your slow season.

Upgrade Operating Systems on Your Hardware

Whether you only have PCs and laptops to think about or also have a fleet of company phones and tablets, if you are running an old operating system you may see a lot of benefits to upgrading everything, but also a lot of disruption. It is this that results in so many businesses sticking to technology like Windows 7. However, over the summer you can plan an upgrade with minimal disruption and have the time your IT people need to properly prepare, roll out and test it. You can also take the time to look at things that go hand in hand with this upgrade from a strategic point of view – what do the latest desktop and mobile operating systems also allow you to change for the better?

Switch to Cloud Storage

If you aren’t already using it, cloud storage can be an incredible way to keep all your archives and other data in a way that poses no risk of losing it, even if your own hardware is all destroyed in some kind of disaster situation. It also gives you unlimited (theoretical) space so you can keep everything. Migrating files from your own servers (or even digitising paper file archives) and arranging cloud storage and back up can be a great positive IT change you can make this summer.

These are just three IT improvements you can think about arranging for your summer slow time!

In the interest of haste, many businesses simply throw together a website because they know how important it is to have an online presence in today’s hi-tech world. Actually, this might be the biggest mistake of all. It just might be better to have no website at all rather than one that is anything but professional and lacks the elements that can make it a success. If you want to know the secret to a successful website, it’s really quite simple. Avoid these seven common mistakes.

1. Unreliable Hosting

Nothing is worse for your website than hosting it on a server that is down almost as often as it is up. If you don’t want those customers to bounce back to the search page to find another company, make sure to go live with a company such as www.bestwebhosting.co.uk/ that guarantees uptime at least 99.999% of the time.

2. Slow Load Times

Second to unreliable hosting is slow load times. Unless you have a hosting package with enough bandwidth to accommodate speedy load times, you might as well just put a place marker on your landing page telling them to come back when you find a better host.

3. Poorly Designed Site

Another common mistake that many businesses make is trying to do too much in too little space. You don’t need to tell your visitors everything they always wanted to know but were afraid to ask on your landing page. Simply design pages that are easy to navigate, attractive to look at and with only the information they need to keep them reading. Many of the most successful websites whet their visitors’ taste buds and link them to other internal pages where they can find more information if they are interested. Landing pages should be short and sweet.

4. Not Mobile Optimised

More and more consumers are accessing business websites via mobile phones, so it is essential to have a responsive site that conforms well to any screen, no matter how small. In fact, a mobile optimised site is so important to today’s consumer that Google updated their algorithms last year. If your site isn’t mobile friendly it will not be listed in the mobile search engine results pages.

5. Inadequate SEO Strategies

Many websites don’t provide an adequate budget for SEO. It is a highly competitive world out there and unless you strategically employ keywords and phrases that have the right organic (not paid) keywords for your niche, you don’t stand a chance of getting picked up by the crawlers that do the ranking. Rank brings traffic so this is a key element to focus on. Want the secret to success? Hire professional SEO experts and content writers who understand SEO and have had a solid history of success for their clients.

6. Lacks Engagement

Consumers need to be engaged. Draw them in with calls to action and keep them interested in what you have to say. Think of it like a conversation where the other person says little, occasionally grunts “uh huh,” basically boring you to death. Don’t be the “uh huh” website. Be witty, positive and funny if needs be. Engage your audience and they will stick around to ‘hear’ what you have to say.

7. Not Utilising the Power of Video

One last mistake that is altogether too common is failing to utilise the awesome power of video. Look at how many videos go viral each and every year. A professional filmed video highlighting real people behind your brand and showcasing your products will go far in keeping visitors on your site.

The secret to a successful website is to steer clear of commonly made mistakes. If it takes hiring a professional web development company to help you build a site that works, then that’s just what you need to do. Don’t have a budget for this? Make these mistakes and you will be throwing that little bit of money you have in your budget away. It’s better to spend more on something that increases your ROI than to spend little on a failure. Want a successful website? Do it right from the beginning. That’s the secret in a nutshell.

Digital businesses are easy to start, but they are quite difficult to grow into the success story the company founders hope for. The online business world is highly competitive, and hundreds and thousands of players often vie for the same online customer pool. It takes a special kind of resolve and strategy to succeed in this cutthroat world. So here are few tips that will help your digital business succeed:

1.      Offer Unique Products

This is the golden rule of starting any business. If your business does not offer something the target consumer base cannot get anywhere else, your company will not succeed. Now, you don’t have to invent new things like Google did to make your products unique. Businesses stand out by catering to customer needs, and digital businesses are not an exception.

For example, selling flowers is not such an original idea. However, selling flowers online with same-day delivery was an original idea that 1800Flowers.com capitalised on in early 2000s. Likewise, make sure your online venture is offering a product that customers actually want. If you are selling clothes online, that is a generic venture and you will have to compete with giants like Amazon and Target to make your business successful. You can, however, make your business unique by making your clothes fair trade, for example, or offering free delivery in your local area.

2.      Try Unconventional Advertising Tactics

Are you overly reliant on Google ads to market your company and products? This is a narrow-minded marketing strategy. A good, well rounded marketing strategy would incorporate traditional advertising tactics with online techniques. Consider, for example, WME, a prominent Australian digital marketing company. WME sells SEO to businesses, and they built their initial customer base by cold calling. That’s right, even if the company’s main products are online, WME realised that cold calling was the best way to attract loyal customers who would certainly buy their products. Try to think of similar unconventional promotional tactics for your company’s marketing strategy.

3.      Organise Free Giveaways

Free giveaways are a time-tested promotional strategy that will get your company attention and new customers. Arrange a free giveaway on social media and aggressively promote it. You can also offer free products, trial periods, or free downloadable content for a limited period of time. This will get enough of people to be interested in your company.

4.      Make Your Website Load Fast

Users are immediately turned off by websites that take longer than 2 seconds to load. Market research has affirmed that success of an online business is directly related to how fast the company website loads. Think, would you want to buy anything from a website that takes a minute to load? No, obviously. Therefore, do your best to make your website load faster and easy to navigate.

5.      Be on Call 24/7

Last thing you want for your budding online business is a disappointed customer. If you sell products, you must offer customer service to assist clients with their technical problems and inquiries. Customer service should be able to respond to a query in 12 hours or less. Market research has shown that customers trust online businesses that provide quick assistance to problems.

Your online business would take time and a lot of patience before it becomes successful. In the meantime, use the above tips to get your company off the ground.

The internet is flooded with websites that are designed to serve many purposes. However, only a few of them actually generate a substantial amount of traffic. Identifying the factors that set these websites apart from the rest can help you design a website that is on par with the most famous ones in the world.

A clear audience

A successful website doesn’t aim to serve everyone. Instead, it carefully recognises its target audience and constructs the website in a way that it would make a great impact on the selected pool of people. For instance, a website aimed at promoting the sales of video games would attract a very young audience. Such a website should be captivating and have the ability to welcome its guests with a burst of energy. Sophistication and style are not of great importance when designing it.

On the other hand, a website aimed to offer professional medical help would need to have a more straightforward design. The content should be the hero in it, while the layout should be simple and easy to follow.

A defined purpose

A website can be designed in order to provide people with information, entertainment or as a means of marketing products and services. One of the most basic steps in designing a website is to define the purpose it hopes to serve. The website architecture, technical details and content presentation will all depend on its purpose.

A unique image

Every website has a brand that it is endorsing. Upholding the image and the values the brand stands for is very important in designing the website. Every globally recognised website sticks to a true identity and always refrains from duplication. Originality is vital when trying to make your website people-friendly.  A web design Darwin Company with the right amount of experience will be able to guide you in creating a website with a truly unique image.

High levels of interaction

Even if the website is one that simply provides information to its viewers, it is better to maintain some level of interaction within it. If the goal is to retain people on your website for more than a few seconds, it is crucial that you allow them to experience the website in an interesting way. An interface that allows maximum interaction is ideal to achieve such an objective.  The best websites allow their users to exchange thoughts and ideas with them.

Content and design

Identifying the right audience, purpose and the image the website hopes to upkeep would give you a direction on how to craft your content and design. The important part is to keep things simple yet interesting. You do not need to use flowery language or over the top design concepts. A clear, concise message delivered in a novel way will be appealing to most audiences.

Evaluation

The reason for the success of a good website is that it has been carefully evaluated from the start. No matter how great your design is, it is possible that it doesn’t appeal to the audience you hope to capture. An evaluation of its performance will alert you of such a situation which will allow you to amend the website accordingly.

A well-designed website can transform a brand and strengthen the relationship with its consumers. Creating such a website isn’t a complicated task if the most critical areas are identified and handled with care. Make your website one that can achieve great things, instead of one that is simply floating on the internet.